Predictive and Prescriptive Analytics Market: A Look at the Industry's Current and Future State

Increasing demand for data-driven decision-making solution and rising adoption of business intelligence and analytics solutions across different industries and sectors is driving predictive and prescriptive analytics market growth.

The Global Predictive and Prescriptive Analytics Market Report, published by Emergen Research, offers an industry-wide assessment of the Predictive and Prescriptive Analytics Market, which is inclusive of the most crucial factors contributing to the growth of the industry. The latest research report comprises an extensive analysis of the micro- and macro-economic indicators that influence the global market development during the forecast period of 2021-2028.

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The global predictive and prescriptive analytics market is forecast to reach a market size of USD 64.58 Billion by 2028, and register a significantly high CAGR. Revenue growth of the global predictive and prescriptive analytics market is expected to increase significantly during the forecast period due to increasing demand for data-driven decision-making solutions. Rising adoption of business intelligence and analytics solutions across different industries and sectors is another major factor expected to further boost growth of the global predictive and prescriptive analytics market during the forecast period.

The report offers a complete analysis of the global Predictive and Prescriptive Analytics market on a global and regional scale and offers a forecast for the market for 8 years. The report provides extensive coverage of the market drivers, restraints, limitations, growth prospects, threats, opportunities, and current and emerging trends in the market. The report also offers an in-depth analysis of the market players along with their business overview, product portfolio, technological advancements, expansion plans, financial standing, and global position. It also sheds light on the collaborations in the competitive landscape, such as mergers and acquisitions, joint ventures, collaborations, product launches, brand promotions, corporate and government deals, licensing agreements, and others.

Major Companies in the Market Include:

Microsoft Corporation, Oracle Corporation, International Business Machines Corporation, SAP SE, SAS Institute Inc., Salesforce.com, Inc., Qliktech Inc., Tableau Software, Inc., TIBCO Software Inc., and Pegasystems Inc.

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Market Overview:

The report bifurcates the Predictive and Prescriptive Analytics market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Emergen Research has segmented the global predictive and prescriptive analytics market on the basis of type, deployment, application, end-use, and region.

Type Outlook (Revenue, USD Billion; 2021–2028)

  • Services
  • Solutions
    1. Customer relationship management
    2. Fraud detection
    3. Risk management
    4. Performance management

Deployment Outlook (Revenue, USD Billion; 2021–2028)

  • On-premises
  • Cloud

Application Outlook (Revenue, USD Billion; 2021–2028)

  • Human resource
    1. Talent analytics
  • Sales marketing
    1. Marketing analytics
    2. Behavioral analytics
  • Finance
    1. Collection analytics
  • Operations
    1. Distribution management
    2. Inventory planning
  • Others

End-use Outlook (Revenue, USD Billion; 2021–2028)

  • Retail
  • Telecommunication
  • Mining
  • Energy
  • Manufacturing
  • Healthcare
  • Automotive
  • Government
  • Defense
  • BFSI
  • Logistics
  • Entertainment
  • Sports
  • Gaming
  • Others

Regional Landscape section of the Predictive and Prescriptive Analytics report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region.

The various regions analyzed in the report include:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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The report covers the analysis of the factors anticipated to drive the Global Predictive and Prescriptive Analytics Market growth over the forecast period of 2021-2028. The report is an all-inclusive document covering the market landscape and a futuristic perspective on its growth and progress. The report also provides an analysis of the entry-level driving and restraining factors for the new entrants contributing to the market. The report considers 2020 as the base year and 2018-2019 as the historical years. It puts examines the drivers and restraints of the Predictive and Prescriptive Analytics market and analyzes their impact on the industry throughout the forecast period.

Market Taxonomy:

Chapter 1: Methodology Scope

  • Definition and forecast parameters
  • Methodology and forecast parameters
  • Data Sources


Chapter 2:

Executive Summary

  • Business trends
  • Regional trends
  • Product trends
  • End-use trends


Chapter 3:

Industry Insights

  • Industry segmentation
  • Industry landscape
  • Vendor matrix
  • Technological and innovation landscape


Chapter 4:

Regional Landscape

Chapter 5:

Company Profile

  • Business Overview
  • Financial Data
  • Product Landscape
  • Strategic Outlook 

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