Positioned in the very heart of India's rich cultural heritage is an age-old icon of ability and poise – the jutti. From elegance in palace occasions to style clothing in our era, the jutti has crossed the line from ceremonial to style icon globally. Enterprises like Gulbhahar, which are restoring and restyling this heritage, are a testament to the strength of tradition, handicraft, and contemporary popularity.
A Step Back in Time
The jutti, whose origins go back to the times of the subcontinent under kings and queens, gains a new form in today's times when Gulbhahar adds a touch of royal flair to modern-day wardrobes. Even the name, which is Gulbhahar – "blossom in spring," is as much a part of it as that of their designs – new, flowered, antique.
Gulbhahar begum on a humble but deep premise: to keep alive the heritage of handloom juttis with a brush of modern design sensitivity. It was a vision conceived by a team of visionary designers and craftsmen, and soon the brand became totally well-known for upholding the ethos of quality, comfort, and storytelling in design.
Craftsmanship That Tells a Story
Every pair of Gulbhahar juttis is a masterpiece. Every pair is handmade by the hands of proficiency, the majority of whom are family units of jutti-makers, with traditional techniques that have proven the test of time. Be it zardozi or thread work, mirror work or gota-patti, Gulbhahar juttis embody a joyous celebration of Indian heritage.
The process begins with the careful choice of high-quality raw materials – genuine leather soles, soft cloth like silk, velvet, and cotton, and natural dyes. The craftsmen spend hours – sometimes even days – on a single pair, fine-tuning each detail.
What sets Gulbhahar apart is their ability to put stories into their shoes. Whether it's a Mughal garden print-inspired collection, a festive collection celebrating Indian festivals, or a bridal collection bringing the grandeur of Indian weddings to life, each design is infused with a soul.
Comfort Meets Culture
One of the largest issues with ethnic shoes is how comfortable they are. Gulbhahar does a good job at this task. Unlike rigid traditional juttis that are torture of break-in, Gulbhahar juttis are crafted with all-day wearability. They are cushioned at the bottom, soft at the inners, and pliable so they are ideal for anything from brunch to big celebrations.
The brand also has a reputation for providing varied sizes and fits, and even bespoke. Wider soles or smaller foot sizes, Gulbhahar will make your jutti fit your ideal size.
Closing the Gap Between Tradition and Modernity
Gulbhahar collection is not limited to the conventional dressing. Gulbhahar has reinterpreted juttis for contemporary dressing as well. The fusion collections go well with jeans, skirts, dresses, and Indo-western dresses. Millennials and Gen Z fashionistas now go to offices, parties, and even international holidays in Gulbhahar juttis.
From casual joggers in classic pastels and flowers to loud sequins and baubles for the wedding day, Gulbhahar has something for all. The seamless blending of tradition and sensibilities of the times has helped the brand connect with a mass audience across geographies and age groups.
A Sustainable Step Forward
With fast fashion being the trend these days, Gulbhahar is a sustainable fashion brand. Each jutti is hand-made, minimizing use of machines and carbon emissions. The brand also empowers craftsmen with equal payment, assured income, and upgradation advantage. Customers, through Gulbhahar, become part of something bigger to support Indian handicrafts and rural economy.
Why Choose Gulbhahar?
- Artisanal Excellence: Each pair is carefully hand-embroidered by master artisans.
- Flexible Designs: Perfect for traditional occasions as well as modern attire too.
- Unparalleled Comfort: Plush cushioning and leather insoles for extended wear life.
- Personalization: Made-to-measure option available for a custom fit.
Last Thoughts:
If you are a bride and are searching for the perfect pair, or you are a college girl craving campus cool, or a fashionista who swears by handcrafted high-end fashion, Gulbhahar has something up its sleeve for you.
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