John DiJulius is the President and Chief Revolution Officer of The DiJulius Group. A multi best-selling author, keynote speaker, podcaster, and successful entrepreneur, John is considered the authority on Customer Experience. His proprietary X-Commandment methodology, developed to systematize hospitality, is used by world-class service organizations around the globe. Yet his true genius is the skill to offer brilliantly simple ideas that will leave you wondering, “why hasn’t anyone else in our industry thought of that?”