What Is RCS Messaging and Why Is It Important for Our Business?

In today’s fast-paced digital world, customers expect communication that is instant, interactive, and convenient. While SMS has been the traditional method for businesses to reach customers, it has several limitations—simple text, no media, no branding, and limited engagement. This is where RCS Messaging, also known as Rich Communication Services, is creating a major shift. RCS is often described as the next generation of SMS, offering app-like features directly within a phone’s default messaging app.

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