When you're buying or selling a home, you've probably heard the term "realtor" thrown around. But what does a realtor actually do? While some people assume realtors just show homes or put up For Sale signs, their responsibilities go far beyond that. A professional realtor wears many hats—advisor, marketer, negotiator, and paperwork wizard—all while helping you make one of the biggest financial decisions of your life.
Whether you're a first-time buyer, an experienced seller, or just curious, this guide will walk you through the key roles and tasks that realtors perform every day.
Helps You Understand the Market
One of the most valuable things a realtor brings to the table is deep knowledge of the local real estate market. They understand neighborhood trends, average home prices, school ratings, upcoming developments, and what buyers or sellers can expect in current conditions.
Why It Matters:
This expertise helps you make smarter decisions. For buyers, this means paying a fair price. For sellers, it helps in pricing the home competitively to sell quickly and profitably.
Guides You Through the Buying or Selling Process
Real estate transactions are filled with steps—many of them complex or confusing. A realtor acts as your guide, helping you through each phase, including:
Setting your budget or listing price
Finding or listing homes
Scheduling showings
Managing offers and counteroffers
Meeting deadlines and contract terms
Why It Matters:
Without professional guidance, it’s easy to miss a crucial detail or timeline, which could delay your move or cost you money.
Negotiates on Your Behalf
Realtors are trained negotiators. Whether you're buying and want a better deal, or selling and want to get top dollar, your realtor represents your best interests at the negotiation table.
Why It Matters:
Having someone who knows how to present your case, respond to offers, and keep emotions in check can make a huge difference in the outcome.
Manages the Legal and Paperwork Process
Buying or selling property comes with a mountain of paperwork. From contracts and disclosures to inspection reports and closing documents, there’s a lot that needs to be reviewed and signed.
Why It Matters:
Mistakes in legal documents can be costly and time-consuming. Realtors know what to look for, help you avoid risks, and ensure everything is properly handled.
Coordinates with Other Professionals
A successful real estate transaction often involves many parties—home inspectors, mortgage lenders, appraisers, title companies, attorneys, and more. A realtor acts as the central point of contact, making sure everything moves smoothly and on schedule.
Why It Matters:
You don’t have to keep track of every moving part. Your realtor keeps communication flowing and ensures nothing falls through the cracks.
Markets Your Property Effectively (For Sellers)
If you're selling a home, a realtor doesn’t just put it on a listing website. They create a complete marketing strategy, which may include:
Professional photography
Virtual tours
Social media campaigns
Open houses
Email marketing
MLS listing exposure
Why It Matters:
Effective marketing gets your home in front of more potential buyers and increases your chances of a faster and higher sale.
Offers Professional Networking and Resources
Realtors are often connected to a network of trusted professionals like contractors, interior designers, mortgage brokers, and moving companies. They can refer you to the right people for your needs.
Why It Matters:
These connections save you time and help you avoid hiring unreliable or overpriced service providers.
Maintains Ethical Standards
A realtor who is a member of the National Association of Realtors (NAR) is bound by a strict code of ethics. This means they’re held to higher standards of honesty, professionalism, and client care.
Why It Matters:
It adds an extra layer of trust to your partnership, knowing your realtor is legally and ethically required to act in your best interest.
Conclusion: Do You Need a Realtor?
While it's possible to buy or sell a home on your own, having a knowledgeable and experienced realtor can make the entire process less stressful and far more successful. They provide guidance, handle the details, and protect your interests at every step.
So, what does a realtor do? The better question might be: What don’t they do? From start to finish, a great realtor is your trusted partner, ensuring your real estate journey is smooth, informed, and rewarding.
FAQs About What a Realtor Does
1. What's the difference between a real estate agent and a realtor?
A realtor is a licensed real estate professional who is also a member of the National Association of Realtors and follows a strict code of ethics.
2. Do I need a realtor to buy a house?
While it's not legally required, having a realtor makes the process easier, helps you avoid common mistakes, and ensures you get a fair deal.
3. How does a realtor get paid?
Realtors typically earn a commission, which is a percentage of the home’s sale price. In most cases, the seller pays the commission, which is split between the buyer’s and seller’s agents.
4. Can a realtor help me with mortgage approval?
Yes, many realtors work closely with mortgage lenders and can help you connect with reliable financing professionals to get pre-approved.
5. How do I find a good realtor?
Look for a licensed, full-time realtor with good reviews, local experience, and strong communication skills. Referrals from friends and family are also a great way to find one.
