Straighteners Market: A Look at the Industry's Growth and Future Prospects

Growing consumer focus on improving personal appearance and self-esteem is driving market revenue growth

Global Straighteners Market Research Report and Forecast to 2030 is an investigative report providing an extensive study of the global Straighteners Market with regards to market size, market share, current and emerging trends, and latest technological developments. The report also sheds light on the competitive landscape of the Straighteners Market on the global and regional scale, along with a thorough forecast estimation to 2021. The new report is updated with the impact of the COVID-19 pandemic on the Straighteners Market. It analyzes the impact of the pandemic with regards to economic landscape and government regulations in each region.

The global straighteners market size is expected to reach USD 1,156.4 Million at a revenue CAGR of 4.8% in 2030. Market revenue growth is primarily driven by factors such as surge in adoption of hair styling products among consumers. Straighteners are basically hair straightening tools, that help people straighten their hair. There are many different types of straightening tools and products in the market, hence use of these products has been gradually growing in the recent years.

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In addition to other hair styling products such as hair wax, hair creams, hair oils, hair gels, and other hair styling products. In addition, high demand for these goods is brought on by development of different hair styling tools and rising trend of beauty consciousness among consumers. Moreover, manufacturers are concentrating on offering hairstyle options for hair types such as curly, thin, and frizzy hair. All these factors are driving market revenue growth.

Apart from this, companies operating in the straighteners market are focusing on adoption of strategic developments with marketing companies and social media influencers for creating a brand image with content focused on developing innovative straighteners for customers in developing countries. This evolving customer choice of straighteners has also paved the way for market revenue growth.

Factors influencing the growth of the Straighteners market and impacting the growth of the industry are studied extensively in the report. The report considers the COVID-19 pandemic as one of the key influencing factors of the Straighteners market. The report discusses in detail the positive and negative impact of the pandemic on the Straighteners industry. The supply chain disruptions and economic volatility have altered the dynamics of the Straighteners industry. The report explores the effects of the pandemic on the market and its key segments and regions. It also offers a forecast estimation of the market growth in a post-COVID-19 scenario. 

The Straighteners research report also includes an insightful study of the prominent players of the industry along with their business overview, strategic planning, and business expansion plans adopted by them. This assists the readers and business owners in formulating strategic expansion and investment plans. The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on a detailed analysis of the technological and product developments undertaken by these companies.

Key Companies Profiled in the Report:

Koninklijke Philips N.V., Panasonic Holdings Corporation, Spectrum Brands, Inc., Cortex Beauty, Bio Ionic., Helen of Troy, Turboion Inc., Aberlite, Andis Company, Conair LLC., and Hot Tools Professional.

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Segmental Analysis

The global Straighteners market is broadly segmented on the basis of different product types, application range, end-use industries, key regions, and an intensely competitive landscape. This section of the report is solely targeted at readers looking to select the most appropriate and lucrative segments of the Straighteners sector in a strategic manner. The segmental analysis also helps companies interested in this sector make optimal business decisions and achieve their desired goals.

Emergen Research has segmented the global straighteners market based on material type, device type, end-use, sales channel, and region:

  • Material Type Outlook (Revenue, USD Billion; 2019-2030)

    • Ceramic
    • Titanium
    • Tourmaline
    • Others
  • Device Type Outlook (Revenue, USD Billion; 2019-2030)

    • Hair
      1. Wide Plate
      2. Medium Plate
      3. Narrow Plate
      4. Mini Plate
      5. Others
    • Beard
      1. Electric Heat Brush
      2. Heat Press Comb
      3. Mini Flat Iron Beard Straightener
      4. Others
  • End-Use Outlook (Revenue, USD Billion; 2019-2030)

    • Household
    • Commercial
  • Sales Channel Outlook (Revenue, USD Billion; 2019-2030)

    • Online
    • Offline
      1. Supermarkets/Hypermarkets
      2. Institutional Sales
      3. Multi-Branded Stores
      4. Others

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The research report offers a comprehensive regional analysis of the market with regards to production and consumption patterns, import/export, market size and share in terms of volume and value, supply and demand dynamics, and presence of prominent players in each market. 

Regional Analysis Covers:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Furthermore, the report provides the analytical data in an organized format segmented into charts, tables, graphs, figures, and diagrams. This enables readers to understand the market scenario in an easy and beneficial manner. Moreover, the report aims to impart a prospective outlook and draw an informative conclusion to assist the reader in making lucrative business decisions. The report, in conclusion, provides a detailed analysis of the segments expected to dominate the market, the regional bifurcation, the estimated market size and share, and comprehensive SWOT analysis and Porter’s Five Forces Analysis.

The report addresses the following key points:

The report estimates the expected market size from 2022-2030

The report provides a forecast of market drivers, restraints, and future opportunities for the Straighteners market

The report further analyses the changing market dynamics

Regional analysis and segmentation of the market with analysis of the regions and segments expected to dominate the market growth

Extensive competitive landscape mapping with profiles of the key competitors

In-depth analysis of business strategies and collaborations such as mergers and acquisitions adopted by the key companies

Revenue forecast, country scope, application insights, and product insights

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