As per their “Liqueurs Market” report, the global market was valued at USD 132,433.0 Million in 2024, growing at a CAGR of about 3.4% during the forecast period from 2025 - 2033 to reach USD Million by 2033.

Currently, the market of Chinese liqueur market is rapidly developing due to such factors as the increasing popularity of new types of alcoholic beverages and products of a higher price category. When it comes to drinking, young, more globally exposed people have had a more significant impact due to changes in urban lifestyles and increased disposable income. It is an emerging group of consumers that is inclined to consume craft liqueurs and imported brands with a tendency towards more refined and quality-oriented consumption. In addition, examples such as increased exposure to more Western dining and nightlife in the major cities have opened up new opportunities for liqueur consumption, such as consumption in bars and restaurants or premium spaces in retail outlets. Currently, many global and regional liqueur producers are gaining a stronger position in the Chinese market and becoming active players in the Asia-Pacific market.

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 Top Players in Liqueurs Market

Bacardi Limited produces and distributes spirits. It offers rum, vodka, Scotch whisky, gin, vermouth and sparkling wines, and tequila. Additionally, the company produces Bacardi Reserva Ocho Sevillian Orange Cask Finish variant. The company also imports and distributes wines and spirits. Bacardi Limited was founded in 1862 and is based in Hamilton, Bermuda, with subsidiaries in Austria, Finland, Germany, Japan, the United States, the Netherlands, Belgium, and France. The Company operates production facilities, including bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, France, Spain, Germany, Mexico, and other countries. It also has a presence in the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil, and Russia.

1.     Suntory Global Spirits

Suntory Global Spirits Inc. produces and sells spirits. It offers products, such as bourbon, scotch whisky, Canadian whisky, Japanese whisky, Irish whiskey, rye whisky, Spanish whisky, tequila, vodka, cognac, rum, cordials and liqueurs, and ready-to-drink under the brands include Jim Beam, Maker’s Mark, Suntory Whisky Kakubin, Knob Creek, Yamazaki, Hakushu, Hibiki, Teacher’s, Laphroaig, Bowmore, Canadian Club, Courvoisier, Hornitos, Sauza, EFFEN, Pinnacle, Sipsmith, and Midori. The company was formerly known as Beam Suntory, Inc. and changed its name to Suntory Global Spirits Inc. in April 2024. The company was founded in 1904 and is based in New York, New York, with additional offices in Chicago, Illinois; Madrid, Spain; London, United Kingdom; Singapore; Shanghai, China; Sydney, Australia; Tokyo, Japan; and Gurgaon, India. Suntory Global Spirits Inc. operates as a subsidiary of Suntory Holdings Limited.

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2.     Brown-Forman Corporation

Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells various alcoholic beverages. It provides wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Woodford Reserve, Old Forester, Coopers’ Craft, Gentleman Jack, Herradura, el Jimador, Korbel, Sonoma-Cutrer, Finlandia, Chambord, Gin Mare, Diplomático, Fords Gin, The Glendronach, Benriach, Glenglassaugh, and Slane brands. It is also involved in the sale of used barrels, bulk whiskey, and wine, and the provision of contract bottling services. The company serves retail customers and consumers through distributors or state governments, and retailers, wholesalers, and provincial governments directly. It has operations in the United States, Germany, Australia, the United Kingdom, Spain, Canada, France, Mexico, Poland, Brazil, Japan, and internationally. The company was founded in 1870 and is headquartered in Louisville, Kentucky.

3.     Diageo Plc

Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready-to-drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan’s, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

4.     Davide Campari-Milano N.V.

Davide Campari-Milano N.V., together with its subsidiaries, markets and distributes alcoholic and non-alcoholic beverages in the Americas, the Middle East, Africa, Europe, and the Asia-Pacific. It offers a range of spirits products, including aperitifs, vodka, liqueurs, bitters, whisky, tequila, rum, gin, cognac, champagne, and non-alcoholic aperitifs under the Aperol, Campari, Espolòn, Wild Turkey, Jamaican rums, Grand Marnie, SKYY, Sparkling Wines, Champagne & Vermouth, Crodino, Magnum Tonic, Aperol Spritz RTE, Italian specialities, The GlenGrant, Campari Soda, Ouzo, X-Rated, and other brand names. Davide Campari-Milano N.V. was founded in 1860 and is headquartered in Sesto San Giovanni, Italy. Davide Campari-Milano N.V. is a subsidiary of Lagfin S.C.A.

According to the UnivDatos , rising demand for premium and craft liqueurs, increasing consumer interest in flavored alcoholic beverages, and the expanding presence of liqueurs in emerging markets drive the Liqueurs market. As per their “Liqueurs Market” report, the global market was valued at USD 132,433.0 Million in 2024, growing at a CAGR of about 3.4% during the forecast period from 2025 - 2033 to reach USD Million by 2033.

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