30 Viral Instagram Trends Every Creator Should Use in 2025

Instagram continues to dominate the social media landscape, and in 2025, it’s set to evolve even further with viral trends that keep creators and brands on their toes. From innovative video formats to interactive content, staying ahead of these trends is essential to engage your audience and grow your follower base.

The good news? You don’t need to be a professional videographer or graphic designer to take advantage of these trends. Thanks to powerful video maker apps, you can create stunning, high-quality content that keeps up with the latest Instagram trends in just a few clicks.

In this blog, we’ll explore 30 viral Instagram trends that every creator should leverage in 2025 to boost engagement, attract followers, and stay relevant.

1. AI-Powered Video Editing

AI-powered editing is revolutionizing how creators produce content. Instagram’s algorithm favors engaging, high-quality videos, and using AI-generated transitions, effects, and captions can help you create professional-level content effortlessly.

Pro Tip: Use a video maker app like CapCut or InShot with AI features to automatically enhance footage and add effects that align with trending styles.

2. Instagram Reels with Interactive Polls

Polls aren’t just for Stories anymore— Instagram Reels now support interactive elements, allowing creators to ask questions and gather feedback within videos.

Why it works:

Boosts engagement by encouraging viewer interaction.
Helps creators understand audience preferences.

3. “Day in My Life” Mini Vlogs

Casual, relatable vlogs continue to trend. Creators showcase their daily routines, giving followers a behind-the-scenes look at their lives.

How to create it:
Use a video maker app to add time stamps, captions, and background music that enhances the narrative.

4. Voiceover Tutorials

Voiceovers add a personal touch to tutorials and product demos. Creators can now narrate step-by-step guides, making their videos more engaging and informative.

Why it works:

Adds a personal touch and builds trust.
Increases video retention with guided instructions.

5. Split-Screen Reaction Videos

Reaction videos continue to trend, especially when paired with viral content. Creators can react to trending videos, memes, or news using Instagram’s split-screen feature.

Pro Tip: Use a video maker app like Mojo to create seamless split-screen layouts.

6. AI Avatars and Digital Clones

AI-generated avatars allow creators to automate video content while maintaining their brand identity. Expect to see more digital clones and interactive avatars in 2025.

7. Behind-the-Scenes (BTS) Content

BTS videos give audiences a peek into the content creation process, building authenticity and trust. Whether you’re filming a podcast or prepping for a photoshoot, sharing BTS footage boosts transparency.

8. Interactive Quiz Reels

Quiz Reels invite viewers to test their knowledge and engage with content. These can be themed around trending topics, niche industries, or brand-related information.

9. Instagram Carousel with Video and Images

Combining video and images in one carousel post keeps followers engaged longer. This format works well for tutorials, product showcases, and storytelling.

How to create it:
Use a video maker app like Canva Video to create cohesive visuals with smooth transitions.

10. Green Screen Effects

Green screen effects allow creators to overlay their videos on top of dynamic backgrounds. This trend is popular for storytelling, news commentary, and educational content.

Pro Tip: CapCut and InShot offer easy-to-use green screen features.

11. Instagram Collab Posts

Collab posts enable two creators to share the same post on both profiles, increasing reach and visibility. This trend is perfect for partnerships, brand deals, and influencer collaborations.

12. Trending Hashtag Challenges

Hashtag challenges remain one of the fastest ways to go viral on Instagram. Participating in trending challenges helps increase visibility and attract new followers.

Pro Tip: Keep an eye on Instagram’s “Explore” page to stay updated on trending challenges.

13. Stop-Motion Product Demos

Stop-motion videos bring static images to life by combining them into seamless animations. These are great for showcasing products in a fun and engaging way.

How to create it:
Use a video maker app with stop-motion templates to add movement and effects.

14. Memes with Trending Audio

Memes never go out of style, and pairing them with trending audio can make your content even more shareable.

15. AI-Generated Captions and Subtitles

Auto-generated captions and subtitles make content more accessible and increase retention. Instagram’s algorithm now prioritizes videos with captions.

Pro Tip: Use AI-powered video maker apps like Lumen5 or InShot for auto-captions.

16. Collaborative Live Streams

Live streams continue to grow in popularity. In 2025, creators are using collaborative live sessions with multiple guests to engage diverse audiences.

17. “Throwback with a Twist” Content

Nostalgic content paired with modern twists resonates with audiences. Reviving old trends and adding a new perspective can create viral moments.

18. ASMR (Autonomous Sensory Meridian Response) Content

ASMR videos provide relaxing, satisfying experiences for viewers. Whether it’s unboxing a product or creating sensory-rich content, ASMR videos keep audiences engaged.

19. Countdown Teasers for Product Launches

Countdown videos build anticipation for product launches, events, or exclusive drops. They create excitement and urgency among followers.

How to create it:
Use a video maker app to insert countdown timers and animated text.

20. Trending Audio Mashups

Mixing multiple trending audio tracks adds a dynamic edge to Instagram Reels. Creators are now using mashups to enhance storytelling and keep content fresh.

21. Instagram Story Highlights with Motion Graphics

Story Highlights with animated icons, intros, and outros give your profile a more polished, professional look.

22. Gamified Reels (Tap to Choose)

Interactive Reels where viewers “tap to choose” or “tap to reveal” engage audiences and boost watch time.

23. Flash Sale Announcements with Dynamic Text

Flash sale videos with bold, animated text capture attention and drive urgency. These are perfect for eCommerce brands.

24. Personalized Q&A Reels

Answering audience questions through personalized Q&A videos builds trust and deepens your relationship with your followers.

25. Reaction Stickers on Reels and Stories

Instagram’s new reaction stickers allow followers to engage with content more interactively, making videos more shareable.

26. Glitch Effects for Edgy Reels

Glitch effects give videos a modern, edgy look. Perfect for music videos, tech brands, and experimental content.

How to create it:
Use a video maker app to apply glitch transitions and sound effects.

27. Behind-the-Brand Founder Story

Sharing your founder story through a mini-documentary or interview-style video builds trust and authenticity.

28. Branded AR Filters

Brands are creating custom AR filters that encourage users to engage with their content in creative ways.

29. User-Generated Content (UGC) Campaigns

UGC remains a powerful tool for building community and trust. Encourage followers to create and share content featuring your products.

30. Minimalistic Aesthetic Reels

Simplicity is key in 2025. Clean, minimalistic Reels with soft color palettes and calming music resonate with audiences looking for stress-free content.

Why You Should Use a Video Maker App for Instagram Trends

Keeping up with Instagram’s evolving trends requires creativity and consistency. A video maker app helps you:

Create high-quality videos quickly without professional editing skills.
Customize templates to match trending styles and formats.
Add effects, transitions, and audio that align with Instagram’s latest trends.
Export in multiple formats optimized for Instagram Reels, Stories, and Feed posts.

Final Thoughts

Staying ahead of Instagram trends is essential for creators who want to keep their audience engaged and grow their influence in 2025. By leveraging these 30 viral Instagram trends and using a powerful video maker app, you can create engaging, high-quality content that resonates with your audience and drives consistent growth.

Whether it’s creating AI-powered videos, interactive polls, or behind-the-scenes content, these trends will keep your Instagram feed fresh, relevant, and ready for success.