In recent years, Iceland has become one of the most sought-after destinations for filmmakers, brands, and content creators around the world. From Hollywood blockbusters to TV commercials and music videos, Iceland’s dramatic landscapes and reliable infrastructure have made it a global hub for creative projects. If you are planning a project and searching for the perfect destination, video production in Iceland offers everything you need. By working with a professional production company in Iceland, you can bring your creative vision to life while navigating logistics, permits, and local expertise with ease.
This article explores why Iceland is a top destination for filmmakers, the benefits of partnering with a local production company, and how to make your next project a success in this remarkable country.
Why Iceland is Ideal for Video Production
1. Unique and Diverse Landscapes
Few places on Earth can match the diversity of Iceland’s natural scenery. Within a few hours’ drive, you can capture glaciers, waterfalls, volcanoes, fjords, and black sand beaches. For film crews, this means you can shoot multiple environments without the cost of relocating to different countries. It’s no wonder that major productions like Game of Thrones, Star Wars: Rogue One, and Interstellar have all filmed here.
2. Accessibility from Europe and North America
Despite its reputation as a remote destination, Iceland is surprisingly accessible. Direct flights connect Reykjavik with London, New York, Los Angeles, and many European cities in just a few hours. For international productions, this reduces travel time and keeps budgets under control.
3. Government Film Incentives
Iceland offers attractive financial incentives to film and video productions. With rebates of up to 25% on qualifying expenses, video production in Iceland becomes not only visually rewarding but also financially viable. Many international studios choose Iceland specifically because of these tax advantages.
4. Experienced Crews and Modern Facilities
The country has a thriving film industry with experienced directors, producers, cinematographers, and technicians who have worked on global projects. Combined with access to modern studios, drones, and high-end equipment, Iceland can deliver world-class production standards.
Why Work with a Production Company in Iceland?
While Iceland provides the perfect backdrop, producing content in the country comes with unique challenges such as unpredictable weather, rugged terrain, and environmental regulations. This is why choosing a production company in Iceland is critical to your success.
1. Local Knowledge
A local production company understands the nuances of shooting in Iceland. From the best times of year to capture Northern Lights, to securing permits in protected areas, their expertise ensures smooth operations.
2. Permit Handling
Filming in national parks or near sensitive landscapes requires permits. Local production companies have established relationships with authorities, making the approval process faster and more efficient.
3. Crew and Equipment Access
Instead of transporting equipment internationally, a production company in Iceland can source cameras, drones, lighting, and sound gear locally. They can also connect you with skilled crew members such as location managers, gaffers, and stylists.
4. Cost Efficiency
By leveraging local resources, production companies help reduce travel, shipping, and accommodation expenses. They also maximize government rebates to stretch your budget further.
5. End-to-End Services
From location scouting and casting to editing and post-production, many production companies in Iceland offer full-service solutions. This means you can focus on the creative aspects while they handle the logistics.
Types of Video Production in Iceland
Iceland’s versatility allows it to accommodate a wide range of production needs:
- Feature Films and TV Series – International studios frequently use Iceland as a stand-in for otherworldly landscapes or futuristic environments.
- Commercials and Advertising – Brands seeking bold and cinematic visuals often choose Iceland’s rugged scenery for car commercials, fashion campaigns, and lifestyle shoots.
- Music Videos – Global artists use Iceland to produce visually stunning music videos, as seen with Justin Bieber’s “I’ll Show You.”
- Corporate and Branded Content – Businesses leverage Iceland’s dramatic settings to tell unique brand stories and create engaging promotional content.
- Documentaries – From environmental films to adventure sports, Iceland’s natural environment is a powerful backdrop for storytelling.
Choosing the Right Production Company in Iceland
When selecting a production partner, consider these key factors:
- Portfolio and Experience – Review their previous projects. Have they worked with international clients? Do they specialize in your type of production?
- Reputation and Reviews – Look for testimonials or industry recognition that validate their expertise.
- Local Connections – A strong network with government agencies, rental houses, and skilled crew ensures smoother operations.
- Budget Transparency – A reliable production company in Iceland will provide clear, itemized costs and help maximize available tax incentives.
- Creative Alignment – Beyond logistics, ensure their creative vision aligns with yours for a productive collaboration.
Challenges of Video Production in Iceland (and How Companies Help)
While Iceland is stunning, it’s also unpredictable. Weather conditions can change dramatically within minutes. A sunny morning can turn into heavy snowfall or strong winds by afternoon. Without proper planning, this could disrupt schedules and budgets.
This is where local expertise shines. A production company in Iceland can:
- Monitor weather forecasts closely and adjust shooting schedules.
- Provide backup locations in case of sudden changes.
- Arrange transportation suited for rough terrain, such as 4x4 vehicles.
- Ensure safety measures for crews working in challenging environments.
With professional guidance, even the toughest conditions can be turned into creative opportunities.
Case Studies: Global Success in Iceland
- Game of Thrones used Iceland’s glaciers and volcanic landscapes as the backdrop for “Beyond the Wall” scenes.
- Car commercials frequently feature Iceland’s winding coastal roads and rugged highlands to highlight performance.
- Luxury fashion brands capture cinematic campaigns against Iceland’s glaciers and waterfalls for a dramatic effect.
These examples highlight the growing reputation of Iceland as a go-to destination for world-class video production.
Conclusion
Iceland has firmly established itself as one of the most exciting filming destinations in the world. With its diverse landscapes, supportive government incentives, skilled crews, and modern infrastructure, the country offers endless opportunities for creative storytelling.
However, to fully unlock the potential of video production in Iceland, working with a professional production company in Iceland is essential. From handling permits and logistics to providing equipment and crew, they ensure your project runs smoothly and achieves its creative goals.
