When planning your stand at an exhibition, one of the biggest decisions you’ll make is how to present your brand visually. From banners to brochures, everything needs to reflect your business clearly and professionally. But when it comes to shell scheme graphics, the material you choose can make a big difference.

Two popular options are PVC and fabric. Both are commonly used in exhibition printing, but they each come with their own set of advantages and disadvantages. If you’re unsure which one to go for, this guide will help you understand the key differences and make the right choice for your display needs.

What Are Shell Scheme Graphics?

Before diving into materials, let’s quickly go over what shell scheme graphics are.

At many exhibitions and trade shows, organisers provide shell scheme booths to exhibitors. These are basic, modular spaces with walls and a frame – essentially a blank canvas for your branding. To transform this empty space into a professional-looking stand, you’ll need graphics that attach to the walls of your shell scheme.

These graphics are often printed on large panels or tensioned fabric, allowing you to cover the walls with your messaging, logo, product images, and contact information. It’s your chance to stand out in a busy exhibition hall.

That’s where the material becomes so important – it affects how your brand looks, how easy your stand is to set up, and even how sustainable your approach is.

Introduction to PVC and Fabric Graphics

Let’s look at the two most common material options used in exhibition printing for shell scheme displays:

PVC Graphics

PVC (Polyvinyl Chloride) is a type of plastic that’s widely used in printing. In exhibitions, it’s used for rollable panels or rigid boards that attach directly to the shell scheme walls.

PVC graphics offer sharp, vibrant print quality and can come with a glossy or matte finish. They are popular due to their durability and cost-effectiveness, especially for short-term events.

Fabric Graphics

Fabric graphics are printed on soft, textile material using a process like dye-sublimation. This gives them a rich and seamless appearance. The fabric is stretched across frames or tensioned to fit the shell scheme perfectly, creating a smooth and modern look.

Fabric graphics are often preferred for larger displays or when a clean, high-end finish is desired.

PVC vs. Fabric – Side-by-Side Comparison

Here’s a quick look at how PVC and fabric stack up against each other:

Pros and Cons of PVC Graphics

Let’s take a closer look at what PVC offers:

Pros:

• High-resolution printing means your images and logos will look very sharp and clear.
• Durable and long-lasting if handled with care.
• Works well with magnetic tape, Velcro, or clips for easy fixing.
• More affordable for one-off or short exhibitions.

Cons:

• Heavier than fabric, which can make transport and setup harder.
• Can be damaged by creasing if rolled tightly or stored badly.
• Not the most eco-friendly option – made from plastic.
• Has a more traditional or dated look compared to fabric.

PVC is a good choice if you’re working with a limited budget or only doing one or two events.

Pros and Cons of Fabric Graphics

Now, let’s consider the benefits and downsides of using fabric:

Pros:

• Extremely lightweight, making transport simple.
• Resistant to creasing and damage – ideal for long-term use.
• Offers a sleek, modern appearance – often used in premium displays.
• More environmentally friendly – some fabrics are even made from recycled materials.

Cons:

• It can cost more upfront.
• Needs to be stored cleanly to avoid stains or dust marks.
• Colour matching can be trickier unless printed by a professional.

Fabric graphics are great for brands that attend many shows or want a high-quality visual finish.

Which Material Works Best for Different Event Types?

Your choice between PVC and fabric may depend on what kind of exhibition you're attending and how often.

For One-Off Events:

If you’re only attending one event or have a tight budget, PVC might be the smarter choice. It’s affordable, reliable, and still offers great print quality.

For Frequent Events:

If you’re part of a roadshow or attend multiple exhibitions each year, fabric is more cost-effective in the long run. It’s easy to fold, transport, and reuse without looking worn.

For High-End or Corporate Events:

Fabric graphics give a smoother, more polished look – ideal for luxury or professional industries where appearance matters most.

For Outdoor or Busy Events:

In rougher environments, PVC’s rigidity may offer better resistance to movement or knocks.

Environmental Impact: PVC vs. Fabric

Sustainability is becoming more important in the world of exhibitions. More companies are trying to reduce their environmental impact and choose greener solutions.

PVC:

PVC is made from plastic and isn’t biodegradable. While it can be recycled, it’s not always accepted by standard recycling centres. If sustainability is important to your business, PVC might not be the best option.

Fabric:

Many modern fabrics used for exhibition printing are made from recycled polyester or eco-friendly materials. Fabric also tends to last longer and can be used for multiple events, reducing waste over time.

Tips for Installation and Handling

No matter which material you choose, proper handling and storage are key to keeping your graphics looking great.

For PVC Graphics:

• Use magnetic tape, Velcro, or clips to attach panels to your shell scheme.
• Avoid rolling panels too tightly – this can cause creases.
• Store in rigid tubes or flat boxes to protect during travel.

For Fabric Graphics:

• Use tension frame systems or silicone edge graphics for best results.
• Store in breathable bags to avoid dust and mildew.
• Avoid folding with sharp corners or placing heavy items on top.

Taking care of your graphics will ensure they last longer and always look professional.

Final Thoughts and Recommendation

Choosing between PVC and fabric for shell scheme graphics depends on your event goals and budget. PVC is a cost-effective choice for short-term use, offering sharp, high-quality visuals. However, for a cleaner, reusable, and more eco-friendly option, fabric graphics are ideal. They’re modern, lightweight, and perfect for regular exhibitors. Whichever material you choose, ensure your graphics are professionally printed and correctly sized for your shell scheme to make a lasting impression. For expert guidance and high-quality exhibition printing, Board Printing Company can help you select the best materials and designs to make your exhibition stand out with confidence.