From Fortune 500 relocations to tech startups planting flags in the north Dallas corridor, Frisco has become one of the hottest business hubs in America. It’s where big talent meets big opportunity. And for leaders who know how to scale, it’s a sandbox for serious growth.
That’s exactly why I’m here.
I’ve spent the last 12+ years building and leading B2B sales teams across SaaS, real estate, and professional services. I’ve helped bootstrap startups get acquired, coached founders through chaotic first hires, and architected outbound funnels that bring in revenue while teams sleep.
Now, based in Frisco, I’m building the next chapter—one focused on helping high-growth companies create David Howard Frisco. Whether it’s a scrappy SaaS team or a lean real estate firm, the mission is the same: replace guesswork with growth strategy.
This is what I’ve learned from a decade in the trenches—and how I’m applying it to the Frisco business ecosystem.
Why Frisco?
When people think of startup cities, they think Austin or the Bay. But Frisco? It’s a quiet powerhouse.
The infrastructure is modern. The leadership is pro-business. The talent pool is deep—from tech to finance to creative. Combine that with a high quality of life and a rising population of entrepreneurs and you get a perfect storm of opportunity.
But growth alone isn’t the goal. Sustainable growth is.
That’s where I come in.
What I Do: Sales Architecture for Founders Who Need More Than Luck
When I partner with founders, I don’t just “help with sales.” I build the blueprint.
Think:
CRM implementation and cleanup (Salesforce, HubSpot, Close)
Full-funnel outbound systems (email, LinkedIn, cold calling)
Playbooks and SOPs for SDRs and VAs
Coaching and metrics tracking for consistent, compounding wins
At one fintech startup, we took a founder-led sales process and turned it into a repeatable revenue engine in under 90 days—resulting in a 3X increase in demo volume and their first seven-figure quarter.
At a real estate capital firm, I helped the acquisitions team scale lead gen through smart outbound systems and virtual support—cutting research time in half and improving deal flow by 40%.
What’s the common denominator?
Systematized sales. Clear process. Focused execution.
How I Scale Teams Without Scaling Payroll
Here’s something most early-stage teams get wrong: They hire too fast.
I’ve seen companies bring on three AEs before they have one repeatable script. They onboard SDRs into chaos. And they burn budget chasing volume before validating the message.
My philosophy? Validate with virtual. Scale with clarity. Then hire.
That’s why I built Cadre Crew—a boutique agency that trains and manages elite virtual assistant teams for B2B growth.
Based in the U.S. but operating globally, Cadre Crew helps founders:
Research and qualify leads
Manage inboxes and appointments
Clean and maintain CRMs
Execute outbound outreach at scale
Frisco-based clients love it because it gives them flexibility without friction. They get process-driven support—without the overhead of a full-time team.
One local SaaS founder told me, “I wish I’d found you a year ago. I would’ve saved $80K in hiring mistakes.”
That’s the power of smart delegation.
Why Systems Beat Talent (Almost Every Time)
Don’t get me wrong—talent matters. But talent without structure? That’s just expensive churn.
I once took over a team where the top three reps were missing quota. Not because they weren’t good—but because they didn’t have tools, templates, or accountability.
We implemented a sales scorecard. Built a daily workflow. Introduced weekly coaching. Within 60 days, performance flipped. Within 90, we had our first back-to-back record months.
Lesson learned?
Structure turns good reps into great ones.
In Frisco’s fast-moving business environment, that kind of predictability isn’t just helpful—it’s mission-critical.
Real Talk: Why Founders in Frisco Need to Rethink Sales
If you’re building in Frisco—whether in SaaS, real estate, logistics, or consulting—you’re in the right place. But ask yourself this:
Do you have a sales process, or are you just winging it?
Are you booking meetings because of skill or because of a system?
Could your team onboard a new rep tomorrow and get results?
If you’re not confident in those answers, you don’t have a growth engine. You have momentum—and momentum fades.
What I teach founders is simple: You don’t need more leads. You need a machine that converts leads into customers, customers into referrals, and data into decisions.
The Frisco Advantage (And Why I’m Betting Big Here)
I didn’t land in Frisco by accident. I chose it because it aligns with everything I value as a business leader:
Fast-growth economy
Forward-thinking founders
A culture of execution over excuses
It’s not just a suburb. It’s a startup ecosystem in the making—and I’m here to help shape it.
Whether it’s coaching early-stage sales teams, designing outreach campaigns that convert, or training virtual teams to run ops like pros, I’m committed to building smarter businesses right here in North Texas.
Final Word: Frisco, Let’s Build
If you're a founder, operator, or revenue leader in Frisco and you’re ready to level up, here’s my ask:
Don’t just work harder. Work sharper.
Get clear on your sales strategy
Document the process
Automate where it counts
Delegate what slows you down
And above all—build with intent
There’s never been a better time to grow in Frisco. And I’m here to help the ones who want to do it right.
David Howard is a Frisco-based B2B sales strategist, systems architect, and founder of Cadre Crew, an agency that helps companies grow smarter with trained virtual teams and scalable outbound operations. With over a decade of experience leading high-performance sales teams across tech and real estate, David helps founders turn chaos into clarity and deals into repeatable systems. Click Here
